Rickrolling is a bait and switch: a person provides a web link that he or she claims is relevant to the topic at hand (like this one), but the link actually takes the user to the 1987 Rick Astley video Never Gonna Give You Up. The URL can be masked or obfuscated so a future victim cannot determine the true source of the link without clicking (like this). If a dumb cluck does click and is led to a web page with the song, he or she is said to have been Rickrolled (also spelled Rickroll’d). It is a common opinion that the most attention-getting aspect of the video, is Rick’s unexpectedly deep voice. According to VH1’s PopUp Video, record executives who heard his recordings didn’t believe it was his voice at first.
It is also interesting to note that Family Guy had an episode that featured an entire school getting rick-rolled.