Demotivational Posters, or demotivators for short. As its name suggests, Demotivational Posters are typically designed to discourage one’s moral strength and diminish one’s self-esteem. It usually consists of a picture, centered and bordered in black, with all-cap title written in white, and in some cases, a tagline written in smaller font. Among the most prevalent cases of image macros in existence today, Demotivators can be likened to baseball cards of internet memes, only if everyone made them and nobody really bought them.
Despair Inc. is widely credited as the origin of Demotivational Posters and they began making spoofs of motivational posters (often found in corporate offices) since 1998. You can click here to check out the original collection of Demotivators made by Despair Inc. Over the years, they spread consistently across online discussion boards like 4chan as well as the blogosphere. Today, they’re notable for the insanely large volume in circulation and their off-track varieties/derivatives.